HeForShe Stand Together – Art Direction

HeForShe Stand Together

Idea

We all really just want the same things. HeForShe wanted to invite users to take the pledge on their site, so for the relaunch we juxtaposed men’s faces with the things women usually ask for, revealing that the same words voiced by men are not so strange after all. The art direction illustrates that men are half of the equation, while emerging from the darkness into the light.

Role

Concept, art direction

Awards

Shorty Awards: Finalist – Online Community
Webby: Honoree – Activism

Go to video transcript

[Video description: Case study video shows an animation of the HeForShe website across devices and the user journey of signing up to be a part of the initiative.]


HeForShe landing page that shows a black background with white typography that reads, “I want to feel safe walking home. I am #HeforShe, Farhan Akhtar, Actor and Anti-Violence Activist, India.” The right side of the page features half of Farhan Akhtar’s face in black and white. The site footer shows a call to action that reads “Are you #HeForShe? Make the commitment” next to a button that says “Count me in.”
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