HeForShe Stand Together
We all really just want the same things. HeForShe wanted to invite users to take the pledge on their site, so for the relaunch we juxtaposed men’s faces with the things women usually ask for, revealing that the same words voiced by men are not so strange after all. The art direction illustrates that men are half of the equation, while emerging from the darkness into the light.
Concept, art direction
Shorty Awards: Finalist – Online Community
Webby: Honoree – Activism
[Video description: Case study video shows an animation of the HeForShe website across devices and the user journey of signing up to be a part of the initiative.]