Spotify Sweet Spot – Art Direction

Spotify Sweet Spot

Idea

Just because you’re into each other, doesn’t mean you’re into the same music. To bring people together for Valentine’s, we created a site that found the musical Sweet Spot between you and your partner- a playlist you both could agree on. The site was reskinned as Mixtup, to be part of Spotify Singles, a year-round campaign.

Role

Concept, art direction

Awards

Cannes: Silver – Cyber
One Show: Merit – Interactive
Webby: Brand Strategy
Webby: People’s Voice Award
FWA: Site of the Day
Awwwards: Honorable Mention
Shorty Awards: Bronze – Data Visualization
Shorty Awards: Bronze – Entertainment
Shorty Awards: Finalist – Creative Use of Technology


  • A red background with white text. Text reads. “Sweet Spot. How many degrees of musical separation are you? Just because you’re into each other, doesn’t mean you’re into the same music. This Valentine’s Day, we’ll create a playlist that brings together you and your better half’s favorite artists — no matter how different. After all, flowers and chocolates are great, but nothing beats being in tune.”
  • A red background with white text. Text reads. “Sweet Spot. How many degrees of musical separation are you? Just because you’re into each other, doesn’t mean you’re into the same music. This Valentine’s Day, we’ll create a playlist that brings together you and your better half’s favorite artists — no matter how different. After all, flowers and chocolates are great, but nothing beats being in tune.”
  • A image split down the middle showing that, on the left side, the user has selected Beyonce as their favorite artist and, on the right side, the user has selected Phish as their partner’s favorite artist.
  • A resolve screen that includes the Spotify logo and Sweet Spot mark, and reads, “From Beyonce to Phish, you are: 22 degrees of separation. You two lovebirds are the reasons headphones were invented.”
  • Nicole Scherzinger album cover with
  • Mad Season album cover with
  • Phish album cover with
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