Idea

Just because you’re into each other, doesn’t mean you’re into the same music. To bring people together for Valentine’s, we created a site that found the musical Sweet Spot between you and your partner- a playlist you both could agree on. The site was reskinned as Mixtup, to be part of Spotify Singles, a year-round campaign.

Role

Concept, art direction

Awards

Cannes: Silver – Cyber
One Show: Merit – Interactive
Webby: Brand Strategy
Webby: People’s Voice Award
FWA: Site of the Day
Awwwards: Honorable Mention
Shorty Awards: Bronze – Data Visualization
Shorty Awards: Bronze – Entertainment
Shorty Awards: Finalist – Creative Use of Technology