Mercedes Take The Wheel – Art Direction

Mercedes Take The Wheel

Idea

Unlike the rest of the Mercedes family, the new CLA favored adventure over status. We introduced it via road trips with Instagram’s best photographers. Whoever got the most likes kept the car.

Role

Concept development, art direction

Awards

Cannes: Shortlist – Branded Content and Entertainment
Effie: Silver – Automotive Vehicles
IAB MIXX: Silver – Product Launch
IAB MIXX: Bronze – Branded Content
Webby: Finalist – Social Media
Webby: Finalist – Photography
Smarties: Gold – Lead Generation/Direct Response/Conversion
Smarties: Gold – Product/Service Launch
Smarties: Silver – Brand Awareness

Go to video transcript

[Video description: Case study that depicts an Instagram social media campaign that showcases the social platform’s most popular photographers.]

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