GE Throttle Up – Art Direction

GE Throttle Up


GE employees build new technology to make the world work better. We displayed the scale of this process in DUMBO, Brooklyn during Creative Week 2012. Users assembled a holographic jet engine using their hands and the Xbox Kinect sensor.


Concept development, art direction

Go to video transcript

[Video description: Case study video showing the production process of designing a hologram experience. It showcases the installation of the equipment and the user journey of using hands in front of a sensor to wave GUI elements of a jet engine together. It then shows a line of visitors entering the space and socializing with one another.]

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