GE Throttle Up
GE employees build new technology to make the world work better. We displayed the scale of this process in DUMBO, Brooklyn during Creative Week 2012. Users assembled a holographic jet engine using their hands and the Xbox Kinect sensor.
Concept development, art direction
[Video description: Case study video showing the production process of designing a hologram experience. It showcases the installation of the equipment and the user journey of using hands in front of a sensor to wave GUI elements of a jet engine together. It then shows a line of visitors entering the space and socializing with one another.]